If you're wondering what do colors have to do with money, you might get a clue after reading this post. Recent marketing studies have revealed that colors affect purchases. In other words, people tend to buy what interests their eye, as a result of placing visual appearance and color above other factors when shopping. No news in that, right? You test this hypothesis each time you decide for the red scarf over the blue one in a shopping mall. But what if you used this info from another point of view - that of a website owner, whose business is very much connected with what meets the eye? The fact that 93% of a shopping decision is based on visual appearance is good news for you and your escort site! Not to mention that colors increase brand recognition by 80%, and brand recognition directly links to customer confidence - more premium members for you. Therefore, next time you have a design order in mind, be it custom or dedicated, think of your audience too: red, orange, black and navy blue attract the impulse shoppers, whereas pink, rose and sky blue interest the traditional buyers. Navy blue and teal appeal to shoppers on a budget, but we'll keep that as a secret. 
Although color is one of the most powerful tools used in design, the impact it has on people differs across the world. For instance, what evokes emotion in the U.S. might pass unnoticed in Asia. Here are the colors that affect North American online shoppers:
- Black - perceived as powerful and sleek, thus used to market luxury products
- Purple - often seen in beauty or anti-aging products; used to soothe and calm
- Orange - perceived as aggressive because it creates a call to action (subscribe, contact, buy)
- Green - used to relax because it's the easiest color for the eye to process, but also associated with wealth
- Blue - often seen with banks and business because it creates a sensation of trust and security
- Pink - romantic and feminine, appealing to female audiences
- Yellow - often used to grab attention due to its optimistic and youthful impact on audiences
- Red - often seen in clearance sales, because it creates urgency; increases the heart rate, symbolises energy. But colors are not the only ones influencing consumer behavior when it comes to online activity. Overall design and navigation speed play an important part too, according to these figures: 42% of shoppers base their opinion of a website on overall design alone, whereas 52% of them do not return because of overall aesthetics and 64% do not purchase items because the website is too slow. Kendra |
