In a previous post on colors and how they affect purchases we came to the conclusion that colors are not the only ones influencing consumer behavior when it comes to online activity. That's why today we are going to focus on web design and its most powerful contribution to a website: first impression. When viewing your escort site for the first time, visitors make up their minds about it in less than a second. That's why you need clean layouts, that help the visitor discover what your site is about, what exactly it is they are offered and, most important of all, how to contact you. Easily located information helps your escort site make a good first impression. But it didn't always use to be like that. Back in the old days, when books were popular, a 150 pages book was considered a light read. Then, in the ‘20s, when movies were the coolest thing available, nobody mind to sit for 90 minutes in their chair, in front of a screen. But with television and all the options developing around it - from commercials to shows and channels - the human attention span diminished considerably. People don't really want to know what's on TV, they want to find out what else is on TV. Now put that in the context of web pages and you'll get an idea of how important first impressions really are. People tend to make up their minds about what's around them based on looks. That's why if your website is poorly designed, chances are you will be misjudged as offering low-quality services. And you certainly don't want that to happen. That's why you should keep in mind that perception equals quality. If your website is perceived negatively, you could lose your visitors as potential clients. If, on the other hand, you invest your time and effort into building a suitable website for your escort business, you will end up creating a halo effect. In other words, if visitors come to your escort site and are entertained by the way it looks, they are more likely to positively perceive your business. So make sure you keep a clean design by getting rid of all that's unnecessary - from content to text formatting. Kendra |