So you're done setting up your escort site. You've also covered the advertising and search engine optimization that were accessible to you, you're pretty much done and waiting for the traffic to come, right? Wrong. When you're the owner of a website, your marketing efforts should never really rest. Why is that, you ask? Because there are always new potential clients that must find out about you and your business and also, there are the old ones that you should never take for granted, but always strive to impress. So, what else is left, after trying almost everything? Well... have you ever considered starting a blog so far? Yes, you. So what if your business revolves around being discreet and mysterious? That doesn't mean you don't have thoughts or emotions you might want to share with the world, without disclosing any uncomfortable details. If that argument didn't convince you, this will: blogs are a great way for small businesses to boost their marketing efforts. It's a lot like having your very own online newspaper that only promotes you, and which you have full control of. If used correctly, a blog will get you better SEO results. But what does using it correctly actually mean? It means never forgetting to insert keywords in all your posts, because those keywords will get your website noticed by the search engines. First of all, think of your audience. What would they type in a search engine's bar when searching for websites like yours? Terms related to your business, your location and your services, of course. Remember to insert those relevant terms into your posts. Secondly, keep in mind that each new blog article you publish creates a new web page that can be indexed in search engines to help you get found online. That means that your blog should enhance and support the image that you are trying to project, otherwise it can do more harm than good to your escort site. And last but not least, make sure your blog is integrated with your escort site - like EscortSite.com does for its users, with the Blog module - because otherwise all of your marketing and SEO efforts will be wasted: the platform hosting your blog will benefit from them, instead of your escort site. Keep in touch, Alexey |